I was commissioned by Clairol to write two style guides for their home hair colour brands, Herbal Essences and nice’n easy. The guides were for use in retail stores and were designed to give customers a background to the brand, an introduction to their home hair colouring solutions, and a brief editorial-style user ‘how-to’.

Aimed at different markets of hair colour user, each guide required a different tone of voice and editorial approach.