Crabtree & Evelyn

Project: Copywriting and creative concepts – digital, in-store and print

I’ve worked with Crabtree & Evelyn since 2015, writing content for a number of projects, including a large relaunch campaign for their La Source Collection. This included writing copy for use online, in store, in press kits and across social media platforms.


Work for La Source included:


Digital and print copy

Creative concepts (campaign straplines and more)

Product descriptions for campaign literature

Press releases

Web banners

Point of sale offers

Window strapline and clings

A-board (outside store) copy

Social media content