As part of their ongoing PR plan, L’Oreal Paris asked me to write an editorial-style Spring/Summer make-up trends report, based on their recent presence backstage at London Fashion Week. My job was to interview their ambassador, leading make-up artist James Kaliardos, and create an insider guide to the key make-up looks.

Using James’ responses, I identified three editorial ‘trends’ across the Basso & Brooke, Julien Macdonald and Fashion Fringe fashion shows, then created punchy, magazine-style copy (get-the-look advice, product recommendations and insider tips) for each.