Project: Copywriting – Olay Total Effects Lifestyle Guide  

As part of the launch for Olay’s Total Effects 7 x Mask (disposable cloth masks imbued with Olay’s anti-ageing formula) I was asked to produce a 5-week Olay lifestyle plan in conjunction with well-known facialist and Olay brand ambassador, Anastasia Achilleos.


Creating the 25-page guide from scratch, I was given creative license to write it in the first person from Anastasia. After interviewing Anastasia to generate a base of tips to work from, I sensitively expanded and supplemented her responses to create a unique weekly plan of skincare, diet, exercise, nutrition and lifestyle advice.