Katie Campbell Spyrka


From year-long copywriting projects to small jobs with tight turnarounds, I’ve worked on a diverse range of print and digital briefs. Below is a list of some of the services I offer.

Product descriptions – 1500+ ecommerce and press kit descriptions written so far

Consumer emails – campaign emails, brand news/launches and trigger emails

Creative concepts – straplines, campaign sells etc

Expert-led features – content ghost-written for brand ambassadors and athletes

Website content – from landing page copy to web banners and beyond

Newsletters – print and digital

Brand content – for guides, digital campaigns, online use and more

Editorial-style brand features – behind-the-brand, how-to guides, fitness and beauty features

Consultancy – tone of voice, editorial support

Retail content – store window copy and content for use in retail stores

Editing and repurposing – reworking and rewriting existing content

Expert/athlete profiles and biographies – ‘behind the brand’ ambassador profiles and interviews

App content – across the user’s entire journey

Blog entries – ghost-writing / establishing brand style and tone of voice

Press kits – press releases, product features, product descriptions

Digital campaign copy – from web banners and straplines to brand features and interviews

Social media content – adapted for all social media platforms

SEO copy – meta titles and descriptions

To see examples of my work, take a look at my client case studies