As part of the launch for Olay’s Total Effects 7 x Mask (disposable cloth masks infused with Olay’s anti-ageing formula), I was asked to create a 5-week Olay lifestyle plan in conjunction with well-known facialist and Olay brand ambassador, Anastasia Achilleos.

Creating the 25-page guide from scratch, I was given creative license to ghostwrite it in Anastasia’s voice. After interviewing Anastasia to generate a base of tips to work from, I sensitively expanded and supplemented her responses to create a unique weekly plan of skincare, diet, exercise, nutrition and lifestyle advice.